Dubbed "Everything changes with iPad," the new ad campaign attempts to explore the many ways that people can use the tablet. Displayed on Apple's website, a 90-second video shows adults and children alike using the iPad to learn to prepare a meal, chat with family members, design a floorplan and snap photos of loved ones. The site then segues into individual pages that tell you how to cook, learn, and travel with the iPad, among other tasks. Apple certainly needs help generating greater demand for its tablet. The iPad has seen its once stellar sales and market share continue to dwindle over the past few years. Announcing its fiscal second-quarter results on April 27, Apple revealed that iPad sales hit its fifth consecutive decline to 12.6 million units from 16.4 million a year earlier. Analysts had been forecasting 14.1 million iPads, according to a poll by Fortune.

Further, tablets aren't like smartphones, Most consumers hang onto a smartphone for vrs design damda glide iphone x case - white a certain period of time, typically two years under a standard contract, and then upgrade to a new model, Smartphones, such as the iPhone, usually offer enough compelling new features and improvements to convince people to buy the latest model, But aside from enhancements in speed, thinness and display quality, tablets don't really improve all that much, For example, my wife still owns an iPad 2, which she purchased in 2011, It still works fine, It serves her purposes, So she feels no need to spend hundreds of dollars to buy the latest iPad Air 2, That's the challenge Apple faces with existing iPad owners -- giving them a reason to buy the newest model..

With consumer sales of tablets dropping, Apple formed a partnership with IBM last summer to offer apps geared toward business and industry. As part of the pact, IBM is also selling industry-focused iPhones and iPads as a bundle. During Apple's earnings call, Cook admitted that people are buying iPhones and Macs instead of iPads, but he said Apple isn't worried about that trend. He said he expects iPad sales to stabilize at some point but couldn't forecast when that would happen. "I believe the iPad is an extremely good business over the long term," Cook said. "When precisely it begins to grow again, I wouldn't want to predict, but I strongly believe that it will."In one of its new ads known as "Why iPad?" Apple touted the tablet as a camera, a library, a movie theater, a teacher, a game console, a business partner and a coach, saying that "it's so powerful and easy to use you won't want to put it down. Yet it's so thin and light, you won't have to."All of that may be true. But whether the ads will persuade more people to buy the iPad is the big question.

On Wednesday, the search giant posted its lineup of events for its I/O conference, scheduled to run from May 27 through May 29, Google holds its annual I/O escapade for Android developers with sessions and workshops geared toward helping them work with the mobile OS, The company also uses the event to announce the next version of Android, And now we at least have a clue as to what letter Google will use to name the next flavor, A post for a session called "Android for Work Update" spilled the beans in its first sentence, saying that "Android M is bringing the power of Android to all kinds of workplaces." Google has since removed the entire posting for the Android for Work vrs design damda glide iphone x case - white session, But the folks at Ars Technica were able to snap a screenshot in the nick of time, so we still have proof of the upcoming existence of Android M..

Google likes to flavor each new version of its mobile OS by giving it the name of some tasty treat. The company's MO is to tease us by revealing the first letter and then unveil the full name at the official launch. Using the letter M doesn't come as a big surprise, however. Google has long followed the alphabet in its OS naming convention. The current version of Android is called Lollipop while the prior versions were named KitKat, Jelly Bean, Ice Cream Sandwich and Honeycomb. So what could the M stand for? A few guesses? M&Ms. Milky Way. Milk Duds. Mallomars. Marshmallow. How about marzipan? Hmm, maybe not.