Google has been under fire for its new YouTube Kids app, released in February, which nixes mature content from the video service and allows only child-friendly material. Consumer- advocacy groups argue the app goes overboard with advertising -- especially with branded video channels from companies like food giant McDonald's and toy-maker Mattel. In April, a number of consumer groups filed a formal complaint to the US Federal Trade Commission, which the FTC said it would review. See all of today's Google I/O news on CNET.com.

Google on Thursday detailed its newest virtual reality device, the second-generation Cardboard, The new version is an even simpler product than the initial device, taking only three steps to construct instead of 12, and it also fits larger phone sizes, including screens up to 6 inches, Unlike virtual reality rivals that have created systems that cost hundreds of dollars, Google has been pushing an inexpensive product that essentially anyone could afford and build, opening up VR to a mudcloth big arrows in black and white iphone case broader group of consumers..

"Jump is about capturing the world's places in VR video," Bavor said. "Expeditions lets teachers take field trips to anywhere..And Cardboard is about VR for virtually everyone."Google has been increasingly ambitious about expanding its scope of products beyond its juggernaut search engine. Its search and advertising business is still the most dominant in the world, making more than $50 billion a year. But as the Internet evolves, CEO Larry Page has been looking to where future revenue streams will come from. The company has made big bets in everything from smartphones to wearable devices to driverless cars.

To get developers excited about its software, Google hosts the annual developer conference, called Google I/O, The keynote typically features new products and mudcloth big arrows in black and white iphone case innovations, such as these in VR, This year's event kicked off Thursday at the Moscone Center in San Francisco, Google unveiled its first virtual reality efforts at last year's I/O conference with the tongue-in-cheek Cardboard device, The company -- which has become known for giving out expensive gadgets like Chromebook laptops or smartwatches to conference attendees -- also gave developers at the event a Cardboard kit, including about $20 worth of trinkets like brass fasteners and rubber bands to keep the project inexpensive..

But the kit was more than a joke, as Cardboard 2.0 shows. The company has begun to invest in earnest in virtual reality -- it has put out job postings to grow the team. Google has also begun to bring its nascent efforts to market little by little. In February, the company partnered with toymaker Mattel to create a new version of the Viewmaster, the iconic toy that lets you see different scenes by looking through a mini projector. Google's version, which comes out in the fall and will cost $30, requires a smartphone to make it work.