The level of intimacy required to "get" you is a trade-off in privacy. Even helpful suggestions reflect the fact that Google and Apple already know so much about our daily lives. Both companies will need to address privacy issues, or else scare away concerned users. Personally, I'm excited to pit the two against each other to see, but it's a showdown that in reality must wait until fall when the two launch in their fully grown forms. For now, matching up features will have to do. iOS and Android have updated their personal assistants with new tools to better anticipate your needs -- in different ways.

In a letter sent to the president Monday, the Information Technology Industry Council and the Software & Information Industry Association wrote that they would find it unacceptable for the US to follow a strategy that would limit or prevent proper data security, "We urge you not to pursue any policy or proposal that would require or encourage companies to weaken these technologies, including the weakening of encryption or creating encryption 'work-arounds,'" the organizations wrote, "We appreciate that, where appropriate, law enforcement has the legitimate need for certain information to combat crime and threats, However, mandating the weakening of encryption or encryption 'work-arounds' is not the way to address this need."The letter addresses ongoing concerns about the balance between privacy and national security, In this case, technology companies and the US iphone case zippay government are at odds over encryption -- the scrambling of messages so only authorized users can read them -- and its place in digital products used by consumers and businesses, Neither side seems willing to move much off its position..

US law enforcement officials have argued that easily available encryption could facilitate criminal activity and hinder investigations. Technology companies have staunchly supported maximizing data security and privacy, arguing that their users have the right to such protection. Such was the case for Apple CEO Tim Cook last week, speaking at an event hosted by the Electronic Privacy Information Center. "We believe that people have a fundamental right to privacy," he said. "The American people demand it, the Constitution demands it, morality demands it."Data privacy has also been in the spotlight with expiration this month of the controversial Patriot Act, which had allowed the wholesale collection by the US government of the "metadata" associated with phone calls. On June 2, President Obama signed into law the USA Freedom Act, which curtails that practice.

In the letter to President Obama, the industry organizations, which represent dozens of prominent technology companies including Adobe, Apple, Facebook, Google, Microsoft, Samsung, Sony and Yahoo, were responding to comments made on June by White House press secretary Josh Earnest, who indicated that the issue of data encryption in technology products is not only of interest to the president, but something he could act on at some point in the future, The letter iphone case zippay also appears to be another attempt on the technology industry's part to head off any legislative maneuver by the president or Congress to limit encryption and give the government easier access to user data..

In May, 140 companies, including Apple and Google, sent a similar letter to the White House, saying that data encryption is the "cornerstone of the modern information economy's security." In both messages, the companies argued that data encryption is not only justified, but necessary, as people seek private conversations without worrying about the possibility of government oversight. The US government, and in particular FBI Director James Comey, have been especially concerned with data encryption. They have pointed specifically to Apple's iMessage instant-messaging platform, arguing that if a crime is being discussed on the service, its end-to-end encryption would make it impossible for law enforcement to step in, view it and potentially safeguard victims.