Verizon has been working to nail down so-called "over the top" video, delivered via the Internet rather than through traditional cable, satellite or broadcast networks. The company said it plans to provide a "mobile-first" platform, driving AOL's content over its LTE wireless network to consumers. With the acquisition of AOL, Verizon will gain content providers including The Huffington Post, TechCrunch and AOL.com, as well as original video content and an advertising platform. "Verizon's vision is to provide customers with a premium digital experience based on a global multiscreen network platform," McAdam said. "This acquisition supports our strategy to provide a cross-screen connection for consumers, creators and advertisers to deliver that premium customer experience."Worldwide, the digital advertising market in 2014 was worth $145 billion, according to the research firm eMarketer, and AOL's share was less than 1 percent, well behind leaders Google (31 percent) and Facebook (8 percent). AOL's portion in the US alone was slightly over 2 percent.

Mobile advertising, meanwhile, is set to jump from $42.6 billion worldwide in 2014 to $68.7 billion this year, eMarketer said, Last year, Verizon acquired Intel's Internet TV business after the chipmaker failed to get it off the ground, McAdam offered a similar sentiment at that time, saying that Intel's TV service, called OnCue, would "help Verizon bring next-generation video services to audiences." Rumors of a possible AOL acquisition began heating up earlier this year, Rival AT&T has been providing over-the-top video content half clear crystal case for apple iphone xr - silver through its U-Verse platform, which allows people to stream live television, shows and movies, It's also in the process of acquiring satellite TV provider DirecTV..

For Wells Fargo Securities analyst Jennifer Fritzsche, the AOL deal underscores a widening gap between the approaches of AT&T and Verizon. "While [AT&T] believes there is a greater need to own more physical infrastructure (through DTV)," Fritszche wrote in a note to investors Tuesday, "[Verizon] is building up more assets to strengthen its 'mobile first' OTT initiative with advertising playing a key role."For AOL, the proposed Verizon acquisition is just the latest event in what has been a bumpy history.

AOL was founded in 1983 as a company known as Control Video Corp., which operated an online service called GameLine for the Atari 2600 game console, After a rough time in the 1980s, half clear crystal case for apple iphone xr - silver CVC was rebranded to America Online in 1991, The 1990s were good to America Online as it grew to become one of the most prominent providers of dial-up Internet service, But as customers started to move to broadband, AOL suffered a crisis of business model and agreed to a merger with Time Warner in 2000, Though the deal was supposed to breathe new life into AOL, the efforts fell far short, In 2005, Google acquired a 5 percent share of AOL for $1 billion, valuing the company at $20 billion..

Soon after, AOL's valuation started a steep decline, and in 2009 Time Warner spun it off. AOL's focus as an independent company under CEO Tim Armstrong was on content, advertising and social integration. In 2011, AOL bought The Huffington Post, followed by a string of acquisitions that included mobile photo-sharing app Hipster. Although it was a difficult first decade in the 2000s, Armstrong was able to stabilize AOL by 2013 and announced the company's first quarterly revenue growth. Over the last several years, AOL has watched its business steadily grow, to $2.5 billion last year. The company generated a $125.6 million profit in 2014.